CASE STUDY
World of Blocks × Nickelodeon Collab
Integrated Campaign Launch, Creative Production & Large-Scale Influencer Marketing
Campaign Name: World of Blocks × Nickelodeon Experience
Building a cohesive family campaign across website development, event collaterals and 80+ parent KOL engagements to generate large-scale awareness and excitement.
INFLUENCER MARKETING
Over 80 Influencers Engaged for Campaign
CREATIVE PRODUCTION
About
World of Blocks X Nickelodeon Collab
World of Blocks partnered with Nickelodeon to introduce an exciting limited-time campaign featuring a transformed visitor experience, themed activities, and exclusive merchandise.
To support the scale of the collaboration, the campaign required more than social media promotion alone. World of Blocks needed a complete set of creative and digital touchpoints that would communicate the collaboration clearly and consistently.
The objective was to build a strong campaign identity, generate widespread awareness among families, and create excitement that extended from the digital experience to the physical event itself.
The Execution
StellarSpace worked closely with World of Blocks and Nickelodeon’s team to produce the campaign’s core marketing and event materials.
Our creative production scope included:
Campaign website development
Core marketing collateral
Event communication materials
Campaign visuals and digital assets
Supporting promotional content
Alongside the creative production, our team developed and managed a large-scale influencer engagement campaign.
Through our KOL community, we engaged more than 80 parent influencers with young children to experience and share the collaboration. The influencers helped showcase the transformation, activities, merchandise, and overall family experience through authentic social media content. This combined approach ensured that the campaign remained visually consistent while also benefiting from strong community-led exposure.
Results & Impact
The project established a complete campaign ecosystem that supported both the launch and promotion of the Nickelodeon collaboration.
More than 80 parent KOLs engaged
A total of more than 1.1 Million Instagram followers reached across all KOLs
Campaign generated massive hype & was covered by local media portals - TimeOut, BYKidO, SunnyCityKids & more
Cohesive branding across the website, event, and marketing collateral
Greater social proof through genuine family experiences
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