CASE STUDY
PeopleUp × EU Holidays
Overseas Travel Campaign & Social Media Video Production
Campaign Name:
BespokeAdventurers – Da Nang
Showcasing the excitement of family travel through a five-day Vietnam production featuring destination storytelling, memorable activities and local influencer talent.
SOCIAL MEDIA VIDEO PRODUCTION
About
PeopleUp x EU Holidays Collab
PeopleUp and EU Holidays collaborated on BespokeAdventurers, a travel project created to promote exciting holiday packages and experiences for families.
To communicate the appeal of the packages effectively, the campaign needed more than traditional travel advertisements. Families needed to see what the journey could feel like, from the activities and destinations to the moments they could experience together.
The objective was to produce visually engaging travel content that made the packages feel exciting, relatable, and tangible to parents considering their next family holiday.
The Execution
The StellarSpace production team was flown to Da Nang, Vietnam, for an extensive five-day content shoot.
Our team planned and captured a broad range of indoor and outdoor activities across the destination, ensuring that the final videos communicated the variety and excitement offered by the family travel experience.
A local influencer was also engaged as an on-screen talent, bringing familiarity, personality, and natural energy to the campaign.
The production covered:
Destination and environmental footage
Indoor and outdoor family activities
Travel and lifestyle moments
Experiences included within the holiday packages
Talent-led scenes and interactions
Trend-driven short-form video sequences
Promotional content for social media and digital marketing
The creative direction combined polished travel visuals with energetic and relatable storytelling suited for modern social media audiences.
Results & Impact
The project provided PeopleUp and EU Holidays with a versatile collection of high-quality campaign assets.
Five-day overseas production successfully completed
Wide variety of indoor and outdoor experiences captured
Local influencer engaged as campaign talent
Multiple trendy travel promotion videos produced
Stronger visual presentation of the BespokeAdventurers experience
Family holiday packages presented in a more tangible and engaging way
Reusable content created for social media, advertising, and campaign promotion
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