CASE STUDY
VroomTown x Snoopy Collab
Large-Scale Influencer Campaign & Family-Focused Social Buzz
Campaign Name: VroomTown X Snoopy 75th Anniversary
Bringing a limited-time Snoopy 75th Anniversary experience to Singapore families through 50+ parent KOLs, authentic family content and widespread community excitement.
PUBLIC RELATIONS & INFLUENCER MARKETING
Over 50 Influencers Engaged for Campaign
About
VroomTown X Snoopy 75th Anniversary Collab
VroomTown launched an exciting limited-time collaboration with Snoopy for its 75th Anniversary that transformed the visitor experience through themed activities, merchandise, and an extensive campaign overhaul.
With the collaboration only available for a limited period, VroomTown needed to generate strong awareness quickly and reach parents who were actively looking for fresh and engaging experiences for their children.
The objective was to create widespread excitement within Singapore’s parenting community, showcase the transformed experience authentically, and encourage more families to discover the collaboration.
The Execution
StellarSpace developed a large-scale influencer engagement strategy centred around trusted parent creators with young children.
Tapping into our established KOL community, we identified, engaged, and coordinated more than 50 suitable parent influencers to experience the Snoopy collaboration with their families.
The campaign was carefully managed across influencer outreach, coordination, campaign briefing, and content requirements.
Influencers were encouraged to share the experience naturally from a parent’s perspective while highlighting:
The Snoopy-themed transformation
Limited-time activities and experiences
Exclusive collaboration merchandise
Family-friendly highlights
Genuine moments experienced by their children
This helped transform the campaign from a standard promotion into an authentic community-led experience shared by parents with other parents.
Results & Impact
The influencer campaign successfully expanded the collaboration’s visibility throughout Singapore’s parenting and family community.
More than 50 parent KOLs engaged
A total of more than 755.9K Instagram followers reached across all KOLs
More than 467,715 total Reel views garnered from contents (Broad reach among families with young children)
Campaign generated hype & was covered by local media portals - TheSmartLocal, BYKidO, SunnyCityKids & more
High volume of authentic family-focused social media content
Greater social proof through genuine parent and child experiences
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