CASE STUDY
NouMi x RedMan Collab
Plant-Based Food Brand Launch, Influencer Content & Retail Activation
Campaign Name: #TasteItForYourself
Introducing NouMi to Singapore through vibrant launch creatives, authentic community-led content and an exciting cross-outlet giveaway campaign with RedMan.
LAUNCH MATERIALS
SOCIAL MEDIA CONTENT & ADVERTISEMENT
About
NouMi x RedMan Collab
NouMi partnered with RedMan to introduce its plant-based food brand and products to a wider audience in Singapore.
As a new brand entering the market, NouMi needed to establish a distinctive identity while communicating the genuine and natural values behind its products. The launch also needed to generate awareness across both digital platforms and RedMan’s physical retail outlets.
The objective was to introduce the brand in an engaging and approachable way, create meaningful customer interaction, and build stronger awareness around NouMi’s plant-based positioning.
The Execution
StellarSpace developed a coordinated launch strategy covering multiple creative and promotional touchpoints.
Our team strategised and produced:
Launch campaign banners
Social media content
Social media advertisements
Retail and promotional materials
Campaign messaging and creative direction
To communicate the brand’s values more authentically, we also engaged four key community influencers as talents for a fun and original promotional video. Rather than creating a conventional product advertisement, the video was designed to bring out the genuine, natural, and approachable qualities behind NouMi’s beliefs. The campaign was further supported by a major giveaway conducted together with NouMi and over 10 participating RedMan outlets, featuring more than $4,000 worth of prizes.
Results & Impact
The coordinated campaign created a stronger and more engaging launch presence for NouMi across social media and physical retail touchpoints.
Cohesive creative direction across launch materials
4 key community influencers engaged (Over 100,720 followers reached in total)
Garnered countless authentic testimonials from public for the new products
Greater awareness of NouMi’s plant-based products and brand values
Stronger visibility across both digital and retail environments
Looking to grow your brand too through Strategy-Led Advertising?
Let’s explore how StellarSpace can help your business strengthen visibility, attract better-quality customers, and build long-term growth momentum.
