CASE STUDY
GRATiAE
How GRATiAE Generated Recruitment Leads Through Strategic Meta Advertising
Discover how StellarSpace helped GRATiAE attract job seekers, strengthen employer branding, and generate recruitment leads through a targeted Meta advertising campaign.
About
GRATiAE
GRATiAE is an international skincare and beauty brand known for its premium range of natural and organic skincare products.
As part of its business expansion efforts, the brand sought to strengthen recruitment and attract quality candidates for its retail operations in Singapore.
The Challenge
As GRATiAE expanded its retail operations in Singapore, attracting suitable candidates while building a strong employer brand required a more strategic recruitment marketing approach. Beyond generating applications, the campaign needed to communicate the company's culture, career opportunities, and workplace values to stand out in a competitive hiring landscape.
Attracting Suitable Job Applicants
The brand needed to reach individuals who not only possessed the right skills but were also aligned with GRATiAE's premium service standards and company culture.
Standing Out In A Competitive Hiring Market
With numerous retailers competing for talent, GRATiAE required stronger messaging and creative storytelling to differentiate itself from other employers.
Building Employer Brand Awareness
Beyond promoting job vacancies, the campaign needed to position GRATiAE as an attractive employer that offered meaningful career opportunities and a supportive work environment.
Generating Consistent Recruitment Leads
The brand sought a scalable recruitment strategy capable of generating a steady flow of quality applications to support its growing retail operations.
Our Strategic Approach
Rather than treating recruitment as a standard job advertisement, StellarSpace developed a strategy-first recruitment marketing campaign designed to build employer credibility, showcase the people behind the brand, and encourage quality candidates to take the next step.
Recruitment-Focused Meta Advertising
Meta advertising campaigns were designed to reach potential job seekers through targeted audience segmentation and engaging recruitment messaging.
Employer Branding Positioning
Rather than simply advertising vacancies, the campaign highlighted GRATiAE's workplace culture, career opportunities, and employee experience to build trust and interest.
Staff-Centric Storytelling
Real team members were featured throughout the creative assets to present an authentic and relatable representation of the brand, helping prospective candidates envision themselves as part of the team.
Lead Generation Optimisation
Campaigns were continuously refined to improve application quality, maximise lead generation efficiency, and deliver stronger recruitment outcomes over time.
Creative & Advertising Execution
Our team developed a multi-platform advertising strategy designed to increase awareness, capture local customer demand, and encourage both dine-in visits and food delivery purchases.
This included:
Recruitment marketing strategy
Audience targeting
Employer branding creatives
Video & static advertisements
Lead form campaigns
Performance optimisation
Results & Impact
Through a combination of strategic recruitment advertising, employer branding, and continuous campaign optimisation, GRATiAE successfully strengthened its hiring efforts and attracted greater interest from quality job seekers across Singapore.
Increased Recruitment Leads
Generated a steady flow of quality applications from individuals interested in joining GRATiAE's retail team.
Stronger Employer Branding
Strengthened GRATiAE's employer presence by showcasing its workplace culture, values, and career opportunities to prospective candidates.
Higher Campaign Engagement
Creative storytelling and authentic staff-focused content encouraged stronger engagement and greater interest amongst the target audience.
Improved Recruitment Performance
A strategy-led advertising approach helped improve recruitment efficiency while supporting the brand's ongoing hiring objectives.
Looking to grow your brand too through Strategy-Led Advertising?
Let’s explore how StellarSpace can help your business strengthen visibility, attract better-quality customers, and build long-term growth momentum.
