CASE STUDY
Fort Canine × NTUC U Club:
Paws, Pools & Pour
Event Production & Social Media Content
Campaign Name: Paws, Pools & Pour
Turning a sold-out pet lifestyle event into lasting brand content through vibrant photography, videography and engaging community-focused social media.
EVENT PHOTOGRAPHY & VIDEOGRAPHY PRODUCTION
About
Fort Canine x NTUC U Club Collab
Paws, Pools & Pour was a pet community event jointly hosted by Fort Canine Swimming Club and NTUC U Club.
The event brought pet owners together for a lively social experience centred around dogs, swimming, activities, and community interaction.
With multiple experiences happening throughout the event, Fort Canine needed comprehensive visual coverage that could capture its atmosphere while showcasing the collaboration with NTUC U Club.
The objective was to document the event professionally, create engaging social media content, and extend the campaign’s visibility beyond the attendees who were physically present.
The Execution
StellarSpace provided photography and videography coverage throughout the event, focusing on both the overall atmosphere and the small moments that made the experience memorable.
Our coverage included:
Dogs enjoying the pool and activities
Interactions between pets and their owners
Community participation
Event branding and venue highlights
Candid reactions and joyful moments
Collaborative elements between Fort Canine and NTUC U Club
High-energy scenes that reflected the event experience
The captured materials were developed into social media content that allowed the event to remain visible and shareable even after it concluded.
Results & Impact
Paws, Pools & Pour achieved a strong turnout and was positively received by the participating pet community.
Strong attendance throughout the event (Sessions fully sold out within 1 day)
Positive response from participating pet owners
High-quality photography and videography produced
Stronger visibility for Fort Canine’s pet community experiences
Greater awareness of the collaboration with NTUC U Club
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