CASE STUDY
Hanyoku
How Hanyoku Increased Trial Session Bookings Through A Multi-Platform Advertising Strategy
Discover how StellarSpace helped Hanyoku increase awareness of its unique Japanese hot stone therapy services and generate trial session bookings through a strategic combination of Meta and Google advertising.
About
Hanyoku
Hanyoku is a wellness brand specialising in authentic Japanese hot stone therapy experiences in Singapore. Inspired by traditional Japanese wellness practices, the brand provides a unique spa experience designed to promote relaxation, rejuvenation, and overall well-being.
As a relatively new entrant into Singapore's wellness industry, Hanyoku partnered with StellarSpace to strengthen brand awareness, improve search visibility, and attract more trial session bookings through a coordinated digital advertising strategy.
The Challenge
While Hanyoku offered a unique wellness experience unlike many traditional spas, introducing a relatively unfamiliar therapy concept to the market required stronger education, visibility, and customer acquisition strategies.
Introducing A Unique Wellness Concept
Japanese hot stone therapy was still relatively unfamiliar to many consumers, requiring greater awareness and education before customers would consider booking a trial.
Increasing Trial Session Bookings
The brand wanted to encourage more first-time customers to experience its therapy services through introductory trial sessions.
Increasing Visibility Across Multiple Customer Touchpoints
The brand wanted to reach potential customers both while they were discovering wellness services on social media and when actively searching online for spa experiences.
Building Brand Awareness In A Competitive Market
As a new wellness brand, Hanyoku needed to establish credibility and differentiate itself within Singapore's competitive spa and wellness landscape.
Our Strategic Approach
Rather than relying on promotional advertising alone, StellarSpace developed a strategy-first customer acquisition approach designed to educate audiences, strengthen brand credibility, and convert interest into trial bookings.
Awareness-Focused Meta Advertising
Meta campaigns introduced Hanyoku's unique therapy experience through engaging creatives designed to educate audiences and generate interest.
High-Intent Google Search Advertising
Google Search campaigns helped capture customers actively searching for spa treatments, wellness experiences, and Japanese hot stone therapy services.
Trial Offer Positioning
Campaign messaging focused on reducing barriers to first-time bookings by highlighting Hanyoku's introductory trial experience and unique value proposition.
Continuous Campaign Optimisation
Advertising performance was monitored and refined continuously to improve audience targeting, messaging effectiveness, and booking performance.
Creative & Advertising Execution
Our team developed a multi-platform advertising strategy designed to increase awareness, educate potential customers, and generate trial bookings through coordinated Meta and Google advertising campaigns.
This included:
Meta advertising campaigns
Google Search advertising
Audience targeting strategy
Search keyword planning
Creative development
Promotional messaging
Campaign optimisation
Performance monitoring and analysis
Results & Impact
Through a combination of strategic advertising, audience education, and continuous optimisation, Hanyoku successfully strengthened its market visibility and generated greater interest in its Japanese wellness offerings.
8x Increased Trial Session Bookings
Generated stronger customer interest and increased bookings for Hanyoku's introductory therapy sessions.
Improved Advertising Performance (Daily enquiries & bookings)
Campaigns delivered highly efficient advertising performance while outperforming key industry benchmarks.
Increased Brand Discovery
Strengthened visibility across both social media and Google Search, helping more customers discover Hanyoku's unique wellness services.
Stronger Market Awareness
Successfully introduced Japanese hot stone therapy to a broader audience and established greater awareness of Hanyoku's distinctive offering.
Looking to grow your brand too through Strategy-Led Advertising?
Let’s explore how StellarSpace can help your business strengthen visibility, attract better-quality customers, and build long-term growth momentum.
