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Case Study
The Japanese Spa & Wellness Centre received increased bookings for their trial session after using video ads for propsecting on Facebook and Instagram.
51.2%
Cheaper Cost Per 1000 Impressions
10.7x
Better performance than market benchmark for Cost Per Click
8.7x
Higher Click Through Rate than market benchmark
The Story
Japanese Hot Stone Spa
Founded in 2022, Hanyoku specializes in providing Japanese hotstone spa & therapy services to consumers all over Singapore.
The Goal
Brand Awareness and Bookings
As a new brand, Hanyoku aimed to raise brand awareness and garner initial bookings for their trial spa sessions, and eventual membership package purchases with a new static advertisement.
The Solution
Penetrating the local market and finding potential audiences with an effective Static Ad
Hanyoku wanted an advertisement that highlighted its' unique hot stone therapy services, whilst enticing them to sign up for a trial session at a discounted price.
At the same time, the brand wanted the advertisement to reach out to the mass markets in an effort to raise brand awareness and establish a presence in the market.
With that, StellarSpace conducted an initial market research inquiry to gather relevant information with regards to the current market situation for Hanyoku. Subsequently, an Advertising Campaign strategy was developed that harbored around creating an advertisement that emphasised on Hanyoku's unique hotstone therapy services that originated from Japan and was the only one in Singapore.
A Landing page was also developed for the brand to go hand-in-hand with the advertising campaign and it served as an avenue for interested customers to learn more about the therapy services and make a booking.
A photoshoot was done at the client's outlet, afterwhich, the assets were utilized to create a static advertisement creative.
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The Results
New Spa Beginnings
