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Reaching new customers with a Video Ad on Facebook and
Case Study
The Urban Farm Tour company received increased signups from both general end-consumers and school entities after using video ads for propsecting on Facebook.
Improved Sales
Increase in signups for the farm tours, both from the Local Singapore Families and Local Singapore Schools & Enrichment Organizations
Positive Brand Impression
Advertisement reached out to the mass Singapore Family audience and a positive and credible impression was established for the brand via the use of micro-influencer collaboration.
The Story
Urban Farm Tour
Founded in 2022, LittleFarmExplorers specializes in providing multi-activity interactive farm tours to families and schools all over Singapore.
The Goal
Brand awareness and Signups
LittleFarmExplorers aimed to raise brand awareness and garner signups from the local Singapore family communities with a new Video Ad, as it was a new brand entering the market with limited presence.
The Solution
Penetrating the local market and finding potential audiences with an effective Video Ad
LittleFarmExplorers wanted an advertisement video that showcased the brand's strengths and competitive advantage, namely, the various unique urban farm stations, coupled with its multi-activity interactive tour. At the same time, the brand wanted to reach out to the local Singapore family communities and establish themselves as a credibile entity.
With that, StellarSpace conducted an initial market research inquiry to gather relevant information with regards to the current market situation for LittleFarmExplorers. Subsequently, an Advertising Campaign strategy was developed that harbored around creating an advertisement that was engaging, interesting and informational.
A local micro-influencer and her family were also sourced and contracted to be featured in the video (Talents).
A shoot was conducted with the talents to acquire assets, before developing it into the final advertisement.
The Results
"Have a fun family day out!"
