GRATiAE wanted an advertising campaign that conveyed its' brand essence and highlighted the benefits of the job roles they had in the company. At the same time, the brand wanted to reach out to the local Singapore communities and establish themselves as a workplace that was fun, comfortable and provided a promising career.

With that, StellarSpace conducted an initial market research inquiry to gather relevant information with regards to the current job market situation in Singapore and how it might pertain to achieving GRATiAE's objectives. Subsequently, an Advertising Campaign strategy was developed that harbored around creating a set of effective advertisement that highlighted the success stories of the brand's staff members, showcasing the strengths and benefits of working at GRATiAE, all whilst also keeping the content engaging and interesting. The campaign, #YourFutureInBeauty was born and with coordination with GRATiAE's internal HR team, a shoot was conducted with a few front-line staff members. A recruitment landing page was also developed for the brand to go hand-in-hand with the advertising campaign and it served as an avenue for interested customers to learn more about the brand and to reach out to a HR Rep.